Archive for the ‘Mobility’ Category

Sprint launches 4G Ad. Hints at taking a “bite” out of Apple.

Monday, March 22nd, 2010

Sprint is focused on exploiting their lead in US 4G coverage for all its worth. This new ad shows a iPhone owner using 4G via Sprint’s Overdrive mobile hotspot. Sprint’s 4G is currently available in 25 markets.

I could see this as a cost effective solution for SOHOs or mobile workers that are always on the go and need dependable Wi-Fi. It will be interesting to see how many people opt for the relatively high costs of an iPhone data plan plus the $59.95/month for the 4G service. It certainly makes sense for small businesses that may already use broadband data cards to replace them with the Sprint MiFi.

AT&T’s C.O.W. (Cellphone Tower on Wheels)

Thursday, March 18th, 2010

Via [Rocketboom]:

The End of Unlimited Wireless Data?

Monday, March 15th, 2010

Well, maybe not – but it’s a reasonable question.

Despite increasingly crowded wireless networks, unlimited voice and data plan pricing has been trending downward.  At present, every national carrier in the US offers its own flavor of “all you can eat” service, with Sprint touting the cheapest offering ($69.99/mo).

Recent comments from the top brass at Verizon and AT&T may indicate a predictable departure from this trend.  While per MB pricing has been a persistent reality for users that occasionally roam internationally, tiered data packages are likely to replace the one size fits all paradigm that’s emerged in the US market.