Sprint is focused on exploiting their lead in US 4G coverage for all its worth. This new ad shows a iPhone owner using 4G via Sprint’s Overdrive mobile hotspot. Sprint’s 4G is currently available in 25 markets.
I could see this as a cost effective solution for SOHOs or mobile workers that are always on the go and need dependable Wi-Fi. It will be interesting to see how many people opt for the relatively high costs of an iPhone data plan plus the $59.95/month for the 4G service. It certainly makes sense for small businesses that may already use broadband data cards to replace them with the Sprint MiFi.